Main Menu
Drive Traffic to Your Site
Internet success relies on traffic. Anyone can drive traffic to a site. The catch is, success comes not from "any" kind of traffic, but "targeted" traffic. The first step is to know your customer's Internet habits. The second is to tap into the 3 primary sources of traffic.
Web Analytics Made Easy
Web analytics can make a minimally successful Internet business a hugely successful Internet business.
With such actionable information, any site can know, with confidence, how to improve site performance.
On June 28, 2008, we launched www.YourCookwareHelper.com. Your Cookware Helper is the first of 4 planned websites in the "Your Helper" series. A press release was issued on July 10, 2008 announcing the site. The intent of Your Cookware Helper is to provide accurate and unbiased cookware information to the cooking and kitchen markets.Cookware Market ResearchIn determining what to create a site about, it is often recommended to build one around a personal interest. As a cooking enthusiast, I looked into cooking, recipes, kitchen items, etc. The market is competitive, but with room for an authority site. The market has several major sellers of cookware, and several independent sites selling bits and pieces. Our research indicated we could build an authority site that offers an abundance of information. Large in scope, it is expected to take some time to build credibility, but once done, the credibility and rankings would bleed into other parts of the site.Key Features of the SiteIn our market research, we found a lot of opinions, but little direction offered helping visitors determine which cookware is the best to buy. Therefore, the site architecture is to walk visitors through a simple 3 step process of 1) determining the best cookware materials for them, 2) determining the best cookware brands for them, and 3) offer recommendations on the best online cookware sales available.Planned for the site are cookware videos that will provide a more interactive form of the content. The videos will also do product demonstrations. The site is branded with the "Your Helper" personalized figure. All e-mails and communications are tagged with Your Cookware Helper as the brand. The site is monetized by Google Adsense and affiliate links. For a site of this nature to be highly profitable, it must draw an immense amount of traffic. Researching cookware related keywords, we see there is a massive spike around the Christmas season. Efforts will be made to maximize the site offerings and visibility for this season. Cookware is a popular wedding gift. Efforts will be made to promote affiliated wedding registries. Lakeside Analytics Can Help You With Your Next Internet ProjectIf you are thinking about building an Internet site, or your existing one needs some work, Lakeside Analytics can help. We can help with all aspects of site planning, creation, and maintenance.Contact us today for more information! |
|
Take our Poll
Market Research
Internet success comes from knowing both your customers and your competition. Market Research will tell you how to drive traffic, which keywords to use, how to beat your competition and more.
Rich Content Creation
"Content is King!" That is one fundamental truth of the Internet. Rich quality content is paramount to keeping visitors on your site, and having other sites link to you.
Content can be produced in a variety of ways.
Email Strategy
Up to 50% of online marketers revenue comes after a visitor leaves their site. The revenue comes via e-mail.
Developing an e-mail strategy can boost your profits. Lakeside Analytics can help.