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Drive Traffic to Your Site
Internet success relies on traffic. Anyone can drive traffic to a site. The catch is, success comes not from "any" kind of traffic, but "targeted" traffic. The first step is to know your customer's Internet habits. The second is to tap into the 3 primary sources of traffic.
Web Analytics Made Easy
Web analytics can make a minimally successful Internet business a hugely successful Internet business.
With such actionable information, any site can know, with confidence, how to improve site performance.
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Online marketers have a secret. Up to 50% of their revenue comes from having an e-mail strategy. If you do not have a strategy to capture your visitors e-mail addresses, you could be losing as much as 50% of your potential income. We all see the pop-up boxes that ask us to register, sign-up for something free, or offer a periodic newsletter or e-zine. These are attempts to capture our e-mail address so they can send us e-mails in the future. Does it work? Absolutely! Researchers have long indicated that it takes, on average, 7 contacts with a visitor before they buy. If you are relying on the single visit to your website, and letting them go once they leave, you are missing out on the best part of the marketing experience. Establish an E-mail StrategyThere are 3 parts to an e-mail strategy. The first part is the web form that asks the visitor to sign-up. These can capture the data to an internal database, or send it to an external e-mail delivery service that handles all the e-mail functions.The second part to an e-mail strategy is the offer you make to the visitor that draws them in to give up the e-mail address. The third part of an e-mail strategy is the periodic e-mails you send out to your list on on regular and ongoing basis. The Art of List BuildingThe nice thing about list building is that it is easy to determine how well you are doing. All you have to do is look at the size of your list. To get people to give up their e-mail address, you have to offer them something compelling and free. Think about yourself and how you respond to e-mail address gathering requests. Most people guard their e-mail address. So, in order for them to give it to you, you must offer them something worthwhile.Once you have your form and offer in place, you are ready to start gathering e-mail addresses. The form and the offer are things you can experiment with. Split testing two different offers is a great way to fine tune its effectiveness. What You E-mailAn effective e-mail strategy will be like a content factory, where the mailings are planned long in advance, and provide quality content, along with your offer of a sale or service. Your e-mails invade their mailbox. They need to offer quality content they will want to keep. With your e-mail content, you will want to provide an advertisement or link to your products or services.E-mail LawsWith the CAN-SPAM Act comes a variety of practices that need to be performed to maximize the effectiveness of your e-mail strategy. Showing a privacy policy, opt-in, and opt-out links are necessary. If you don't follow the rules closely, you could get in trouble with the law, or blacklisted from ISP's where they do not deliver your e-mails.Lakeside Analytics Can Manage Your E-mail StrategyWe can help with every facet of your e-mail strategy. We can design the forms, test the offer, manage the internal list or outsource it, and help with the e-mail content.Contact us today for more information. |
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Market Research
Internet success comes from knowing both your customers and your competition. Market Research will tell you how to drive traffic, which keywords to use, how to beat your competition and more.
Rich Content Creation
"Content is King!" That is one fundamental truth of the Internet. Rich quality content is paramount to keeping visitors on your site, and having other sites link to you.
Content can be produced in a variety of ways.
Email Strategy
Up to 50% of online marketers revenue comes after a visitor leaves their site. The revenue comes via e-mail.
Developing an e-mail strategy can boost your profits. Lakeside Analytics can help.